While al-Qaeda and its allies use the Internet to promote their causes around the globe, extremist elements on both sides of the Pakistan-Afghanistan border have unleashed a media campaign at home, producing professional-quality DVDs for distribution among sympathisers.

Extremist propaganda has long been produced in the lawless haven for the Taliban and al-Qaeda known as the “tribal belt”.

Lately, however, there has been a regional boom in DVDs celebrating al-Qaeda operations, beheadings of purported US spies and scenes of Taliban fighters attacking US forces. “This is a media war on the part of the Taliban and al-Qaeda, aimed at exaggerating their victories as well as getting maximum sympathies of the masses through horrific footage and emotional sermons,” said Silab Mehsud, a tribal journalist working in South Waziristan, part of Pakistan’s Federally Administered Tribal Areas.

Primarily scripted in Urdu, Pashto and Arabic, the DVDs are readily available in many parts of the region for the equivalent of less than 50 cents. Most of them, according to shopkeepers and local tribal journalists, are produced by two companies— Ummat Studios and Jundullah CD Center. The production centers operate like smaller, local versions of as-Sahab, al-Qaeda’s main communication organ, churning out propaganda aimed at terrorising opponents, winning over sympathisers and recruiting fighters. Many who have seen or studied the DVDs say they believe that whoever produces them works in close coordination with as-Sahab. “The sophisticated editing of these DVDs, particularly the mixing of clips of Hollywood action movies with locally taken footages of the military activities of the militants, show the incredible, skillful expertise behind these propaganda films,” said Fazal Rahim Marwat, a professor of Pakistani studies at Peshawar University and author of two books on militancy in the border region.

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