Adding to the trend of campus radios, Radio Symbi is all set to go on air soon

It has not been long when films added glamour to this humble medium of communication. From the suave Vidya Balan to the naughty Preity Zinta radio has been the pet of all. Today when radio greets the world in its new avatar adding to efficacy of the good old radio is the glam quotient that owes its existence to FM channels. And when this age old mode of communication gets happening it glides its way straight to the colleges where the merger of the vivacious and the valuable takes place.

Coming up with campus radios, a concept where in house students of an institution control the console, the Symbiosis Institute of Media and communication, Lavale is the latest to go on air with its Radio Symbi in February 2009. With its youthful flavour and local touch the campus radio promises to be not only an infotainment medium but also a training ground to those who want to make it big in the radio industry.

Talking about the content, SIMC director professor Ujjwal K Chowdhury says, "The content target is three fold. It will focus on the rural crowd around, what's up in the college campus and will also feature programmes for the youth in general."

"Programmes on Radio Symbi will be an intelligent blend of educative and entertaing content. Apart from music programmes that will feature performances by local bands,there will be talk shows and panel discussions through which we plan to take up issues related to education and literacy, self employment, health and hygiene and civic issues of local concern," adds he.

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