Ranbir Kapoor teams up with Dhoni for new Pepsi ad
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After celebrating the unorthodox and immensely popular face of modern cricket last year, Pepsi is set to change the way the sport is viewed by cricket fans in India. As one of the global sponsors of the ICC World Twenty20 2012 Sri Lanka, Pepsi with its latest campaign aims to celebrate the nation's zeal for the sport and the format. Moreover, the new commercial for the Twenty20 cricket extravaganza brings actor Ranbir Kapoor and skipper, Mahendra Singh Dhoni together on screen for the very first time. A cricket fan himself, Ranbir shows the cricketers, including Dhoni, Virat Kohli and Suresh Raina the Na Tameez the irreverent & zany side of T20 fans.
Ranbir Kapoor said, "Cricket as a sport has evolved over the years and the Twenty20 format is a testimony of that - its short, exciting and more over it has changed the entertainment quotient associated with the sport. The latest Pepsi campaign reiterates that and brings forth the nation's love for the sport in a refreshing twist. I am really excited about the ad film as it gave me an opportunity to work with one of the most celebrated captains of the Indian Cricket team, M. S. Dhoni for the first time."
Speaking about the new campaign, Homi Battiwalla, Senior Director - Marketing (Colas, Juices & Hydration), PepsiCo India said, "In true Pepsi style, the campaign is irreverent and the Indian cricket fans, led by Ranbir Kapoor show how they change the Game off-field."
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