Marriages, polls keep printing machines busy like never before

Amidst the recession-hit businesses that are struggling to retain their existing clientele, there is one industry that is flooded with projects. In fact, the slowdown has made it necessary for many business segments to seek clientele and for that one foolproof medium is advertising. Within advertising, the cheaper options are handouts and as they try and raise the pitch by calling on more potential clients, visiting cards get consumed like never before.

Add to that the ongoing marriage season — it is a full plate for those in the printing business these days. As if to make sure there is no let-up in business, festive season sales vie with an upcoming election season to make sure economic slowdown is a distant reality, at least for this sector.

According to Amit Saraf of Sagarmit Meelan Graphics Studio, recession has in fact been a blessing in disguise for the printing industry. “With companies struggling to retain their clientele, the need for advertising has become important. Pamphlets, brochures and handouts being the cheapest source of publicity, the number of orders for printing brochures and pamphlets has gone up in the past three months,” said Saraf.

According to Sunita Hirwe, owner, Success Enterprises, a city-based printing unit specialising in wedding cards and handouts, they have had a better order-book position in the last four months.

“Visiting cards, bill books, stationery items and so on are needed by all businesses. We have over six to seven visiting card orders every day, which means that we have to print 6,000-7,000 visiting cards every day. The demand is such that we have to turn down a number of orders,” Hirwe said.

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