With this year’s marriage season having just begun, printing press professionals are sure business has well and truly hit an upward trajectory.

“No matter what their financial status is, no one wants to compromise when it comes to marriages. And with the marriage season on, the demand for marriage cards has gone up.”

“Despite the economic slowdown, the budgets for marriages are only rising. If the more popularly used wedding cards last year was priced less than Rs 12; this year people are going for costlier cards, priced over Rs 15. Also, there has been significant rise in the added printing orders— sweet boxes, gifts, carry bags, envelopes and so on and this has resulted in an increased turnover,” said Amit Dhariwal, executive director, Manikchand Nandadeep Paper Products.

With elections scheduled early next year, rise in the demand for printouts and hoardings too, is on the cards. Though Raju Dalvi of Shree Arts admits the orders from political parties are yet to pour in, he is confident that once the elections dates get announced there will be no respite for machines in the many printing presses in the city.