Red was the colour to flaunt at the 'Red Chase Nite' hosted to mark the arrival of festive season tour organized in Lucknow on Monday. The party hosted by United Spirit Limited to promote ‘Romanov Red’, the premium variant of Vodka saw models come in along with fire dancers and cheerleaders. Russian model Ethal, Simran, Annie, Chandrani, Prachi and Mahek walked the ramp for the show choreographed by Maryan.
Focused on the consumers in smaller cities, after Lucknow, the Red bandwagon now moves onto other cities like Kanpur, Agra, Meerut and Ghaziabad, says Vikram Jain, Head, marketing and institutional sales of sales trade (North) United Spirits Limited.
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