SapientNitro awarded two Cannes Cyber Lions

The Bronze Cyber Lion was awarded to SapientNitro for its interactive work with Unilever. To innovate Unilever’s ice cream vending machines,SapientNitro combined facial recognition,3G technology and social media to create the world’s first ever smile-activated vending machine.

“It’s truly an honor to be awarded at Cannes and to be acknowledged for the innovative digital work we’re doing with clients like AutoTrader UK and Unilever on a global level,” said Gaston Legorburu,executive director and chief worldwide creative officer for SapientNitro. “The caliber of creativity at this year’s festival has been truly inspirational,and to be recognized among the top agencies in the world is a testament to SapientNitro’s ongoing commitment to bring a high standard of ingenuity and creativity to our clients and their brands.”

Added Malcolm Poynton,chief European creative officer for SapientNitro: “We’re thrilled that our work for two UK-based clients has been honored,and we thank them for continuing to trust us with their brands.”

The Cannes Lions International Advertising Festival is the largest gathering of worldwide advertising professionals and advertisers,as well as the most prestigious annual advertising awards. Each year,more than 10,000 visitors from the advertising and allied industries attend this event to celebrate the best of creativity across all media mix,and more than 25,000 ads from all over the world are showcased and judged at the Festival.