Season’s Special

Also forming a part of the “bridal specials” at the store are lines by designers Preeti Jhawar and Hemant-Nandita. “These designers are popular with young,fashion enthusiasts,and fashion-conscious people. Moreover,everyone focuses on bridal wear but misses out on the fact that the bride’s relatives too are looking to dress special. That’s where designers like Hemant and Nandita step in,” adds on Gupta. The Hemant-Nandita line-up brings in a mix of Indo-western style translated into suits and sarees. Having dressed Bollywood stars like Ameesha Patel,Raveena Tandon,Raima Sen early in their career,the duo’s designs are universally appealing. In their latest collection,that’s available at Soh-Koh,the two have worked specifically with a touch of the rich north-Indian culture.

Bringing in rich colours and bridal elements like heavy embellishments and the likes is designer Preeti Jhawar. She offers kurtas,Westerns,saris and lehengas boasting of both Indian and international silhouettes. “While the bridal collection consists of sarees and lehengas,we also have a new collection of groom wear by Rajvi Mohan and Raman Vij,” pitched in Soh-Koh’s other partner Naini Gupta. The bridal special will be on sale for a week at the store.