A big limitation to the database is that rather than stop fraudsters it just increases the cost of doing business. Serious crooks can circumvent the software by moving from one Internet cafe to another. Still, companies are likely to seek out anything that gives them an edge in shoring up their security. Privacy is another question mark. How will consumers react to their PC’s signatures being recorded? Most of iovation’s clients won’t admit that they use the service for fear of arousing the ire of surfers. If it works, on the other hand, the added security may become a selling point. For fraudsters, that’s bad news indeed.
—Benjamin Sutherland / (Newsweek)
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