Shah Rukh Khan, Aamir Khan quit Twitter

According to social media statistics, Twitter has over 500 million users with a growth rate of 11 accounts per second. Going by these figures, it doesn't take a scientist to see that Twitter is one of the most sought after networking platforms. This intellectual digital networking medium is being used by a diverse set of people such as, social media professionals, celebrities, fans, politicians and even his holiness Dalai Lama.

It wasn't until 2009 when well known Hollywood celebrities joined Twitter, where celebrity-muddled fans thought that it should be obligatory for their pin-up-poster stars, to share tad-bits about their prolific lives. Soon 'Twitterati' was coined, a term used for celebrities such as Ashton Kutcher, Oprah Winfrey for joining Twitter.

It was not long before Bollywood celebrities and filmmakers made their presence felt on Twitter either. However, with Twitter being a rage with well known celebrities as well as the common man, there is also a parallel opinion which runs against the medium. Could it be self absorbing and a liability? Could it breach one's security? Bollywood Hungama delves in a little deeper to weed out the probable causes and why despite being extremely beneficial, celebrities are becoming Twitter quitters.

While a few celebrities think that sharing too much information could boomerang with haters spitting fire and thwarting their lives, there are some who pay no heed to such paranoia… such as superstar Amitabh Bachchan who pours his thoughts out like a daily journal. The megastar took to Twitter like a fish takes to water. With social media being a diverse and dynamic space, it is implicit going by the frequency of tweets being made by the likes of Sonam Kapoor, Nargis Fakhri, Karan Johar and rest of Twitterati clan, that it benefits from effective communication with an audience.

"The pros of social media platforms such as Twitter, is that it could do a lot of good for you when it works. The flipside is that, if you loose out on the pace it could work against you," says Prabhat Choudhary of Spice, a leading public relations agency, which handles many of the top Bollywood celebrities and films.

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