Developed as part of the customer experience enrichment programme at Wipro’s Applied Innovation Lab, TINA uses WiFi and RFID technologies and is currently undergoing pilot studies at select stores. “Stores are getting more and more complex. The amount of information is multiplying. Information kiosks are not interactive. Customers would like a dialogue and shop assistants are difficult to keep trained. To ensure superior customer experience technology is coming in,” says Bhanumurthy.

Shopping images for the future include: your local store knowing you have run out of cola cans when you pick the last refrigerated one at your house; mobile phones adding things to your shopping list as you scan advertisements.