Basile has just stepped into the fray himself. In January, he became the executive adviser for energy issues at Bite Communications, a San Francisco public relations firm with scores of technology clients that is now working to attract energy startups.
The sudden interest of lawyers, accountants and other members of the wider valley ecosystem strikes some as opportunistic.
“There’s a large amount of bandwagon-jumping right now,” said Mark Hampton, chief executive of Blanc & Otus, a technology-oriented public relations firm whose clients have included TiVo, Sybase and Compaq. Still, he understands the interest of relative newcomers: There’s a huge opportunity.”
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