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Smoke free zone

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  • A lot of research has been done on the warnings before the implementation. Survey reports have shown that graphic warnings are more effective than text in changing the mindset of smokers, especially among lower-income groups. Smokers themselves agree that they get a lot of information regarding the risks of smoking from the tobacco product package. Moreover, people who smoke a lot are exposed to images printed on packs at least twenty times a day. Thus, there can be twenty opportunities per day to convey the anti-smoking message to a regular smoker.

    These studies reflect a positive picture of the future. But the big question is - why do these people need reminders and warnings? If people understand the whole thing so clearly then what is the need of such pictorial warnings? This well-meaning idea will bear fruit only if it changes the mindset of at least a single smoker and the person quits smoking.

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