If we think about it (which is more than it deserves), we’d be worried. Seems a somewhat sensational effort to appropriate ‘mind space’ on flimsy grounds. Song and dance we’re accustomed to and know better than to take seriously. This, we don’t know how to react. Zara sochiye, Zee.

And while you are about it, perhaps, your transformation could contain fewer commercial breaks during news bulletins — and more substance? On Sunday afternoon (2.22 pm), there was one news item for every ten ads. The same evening at 8.30 pm there was an ‘Exclusive’ — goodie, some food for thought (well, it was dinner time!). The only insight was of Kareena Kapoor’s legs and Saif Ali Khan’s body, in the throes of a ... dance.

NDTV 24x7 has also changed its studio look — less of that startling red and yellow, more bluesy-pink and lavender. Obviously, it’s the season of change. It also has the distinction of providing an entirely new genre of reconstructions. Since footage of the ‘Harbhajan slaps Sreesanth’ incident has been the best kept secret the BCCI has ever kept, TV has to imagine the incident. NDTV gave us a graphic sketch that saw Harbhajan strike Sreesanth, backhanded with his arm straightened out. That seemed possible if he was double jointed at the wrist — otherwise, bad sketch.

Have you watched the Barclays ad with the lovely catch line, ‘She’s my gal, she’s my gal’? Lovely, except that if we were Hillary Clinton, for one, we’d want to know why the pocket personal secretary couldn’t have been serenaded with, ‘he’s my guy, he’s guy’?

... contd.