The t3000 runs on the standard Apple Mackintosh laptop and its brain is Terason’s Fusion Processor, the world’s only fully custom-designed, integrated ultrasound chip set. It has the familiar Windows graphical user interface, conventional user controls in a slideout console and can operate on batteries for over two hours.

The system has a modern scanner design with 15-inch TFT monitors, an electrocardiogram and DVR capability. It has a built-in hard drive, internal storage for more than 50,000 images, and J2K board for efficient video clip recordings and the imaging modes include 2-D, tissue harmonics, M mode, colour Doppler, spectral Doppler and power Doppler.

So far, Trivitron has introduced four machines—two in Bangalore, one each in Chennai and Jaipur—and will bring in 100 more this year in cities like Udaipur, Chandigarh and Delhi.

“We will begin advertising about the product by end-April, when Terason chairperson arrives in India,” says Sivasankar. The promotion will include advertising in medical journals, a series of roadshows, seminars and workshops. The active advertising notwithstanding, it’s unlikely that doctors will require much convincing to zero in on the product.