The advance bookings had opened on Sunday and Eros International, co-producers of the film are confident of a grand opening. However, trade sources said the opening in Mumbai was about 70 per cent.

"Producers have lured the audiences who were looking for star studded big budget film for a long time, by opening the advance bookings a week before the actual release," a film critic said.

Akshay, whose last two films 'Chandni Chowk to China' and 'Tasveer 8 x10' have flopped, continues his casanova act of 'Heyy Babby' in 'Kambakkht Ishq' as well.

Senior film journalist Ajay Brahmatmaj said, "The script lacks content, consistency and continuity. Since Askhay has been repeating himself in similar kind of roles, there is no novelty to his character."

"It is time he gets serious. The dialogues are full of sexual connotations. It may work in the metros but not in small centres," he said.