Youth-oriented chat shows are on the rise and so is their popularity with the masses

Even as an ad-nauseam display of kitchen politics creates a sense of deja vu among television viewers, there is some breather for couch potatoes in the form of talk shows. A number of such programmes package the real emotions of the country’s youth, their views and vitality, which gives the viewers a relief from the onslaught of family dramas.

Talking of youth, MTV-a channel dedicated to youth-cannot be far behind. Its MTV Wassup and MTV U, explore the minds of the young Indian. While MTV U gets youngsters to debate on issues such as blind dating, live-in relationships and drug abuse, MTV Wassup is a news programme for the youngsters. “Most programmes conduct debates and arguments, but this is the only news-based show for the youth. The youths are the opinion leaders of tomorrow. Hence, it is important that they get a chance to voice their opinions now,” says Ayushman, the host. He adds, “The show isn’t frivolous. It tackles immediate issues; for instance, yesterday we spoke about the firing and blasts that rocked Mumbai.”

Doordarshan may have long lost its charm but its youth-oriented shows Yyuva has been a hit with most people. On air for almost three years, this show is probably the most sought-after. “It reaches out to the youths, by tackling topics that were close to their hearts. We wanted the show to include campus issues and educational concerns too,” says Piyush Deb, a regular watcher. Most youngsters write to Yyuva asking for help in choosing the right career. And the show is always willing to oblige.

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