Tandoori Takes, High Stakes
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The first edition might have been a blur, but the second one will stay in the memories for a long time because it had Shah Rukh Khan shouting "kabaddi, kabaddi". At the inauguration of the World Cup Kabaddi Championship event last week, King Khan was the guest of honour, and performer. All because his wife "Gauri is a Punjaban" and he has received "immense love from Punjab".
Post his first high profile press meet in Punjab, this June, for Ra.One, it's rumoured that Khan will return for Don 2. In a first for the actor, Salman Khan also held a media meet for Ready in Chandigarh. Before the release of Bodyguard,
Kareena Kapoor was in Punjab to promote the film. For his upcoming film Rockstar, it is learnt that Ranbir Kapoor made a request to his PR managers to put Chandigarh on the publicity circuit, followed by Amritsar. "We wanted to experience the earthiness and the rustic feel of Punjab," explains director Imtiaz Ali. Shahid Kapoor and Sonam Kapoor-starrer Mausam, made news when the two met with fans and mediapersons at the Chandigarh Air Force Base.
Darshan Aulakh of Darshan Aulakh Productions, who facilitated the shoot of Yash Chopra films in Punjab, agrees that the region has lately proved to be an ideal revenue model for filmmakers because of its infrastructure, multiplexes and fan base.
Trade website Boxofficeindia.com points out that the Punjab market rakes in crores: Ra.One made history by making Rs 2 crore in a single day, Zindagi Na Milegi Dobara and Bodyguard, too, made crores over the weekend."Punjab is the most important territory after UP and Delhi because these are the predominant Hindi speaking belts," says Danny of Add On Entertainment, a Mumbai-based PR company. Nav Nirman Singh of Enn Enn Communications, credits the rise in the number of acting schools for establishing a film culture here. He adds,
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