Taylor Swift to launch affordable clothesline

“Yeah,I’m coming out with dresses that are inspired by the sundresses I wear. If I was going to put out dresses I wanted them to be affordable,especially with the economy doing what it’s doing,so I’m really excited that we’ve accomplished that,” Swift said.

The brand hopes that by bringing Swift onboard,they will be able to attract the younger generation into their fashion range.

This isn’t the first time that the ‘Fearless’ singer will work on a fashion range. She already has a range of dresses with Wal-Mart,which was launched earlier this year.

Swift is also the face of LEI Jeans (Life Energy Intelligence) since 2008.