I would submit that this is lucky for your firm too. You excel at creating products that can be successful in situations of extreme and excruciating competition. You redefine boundaries, values, price points (no better example than pricing per song rather than per CD) and functionality. You have never been frightened of competition and it has brought out the best in you. You will find the Indian market rewarding always provided you treat your Indian customer with the respect she deserves. No one has worked harder, saved more fiercely, shopped more intelligently than her. She deserves the best that Apple can offer.

The writer divides his time between Mumbai, Lonavla and Bangalore

jerry.rao@expressindia.com