The many Aamir Khans that maketh the Man

Disconnect with the masses

For 3 Idiots, we wanted to start promotions in Mughalsarai (Uttar Pradesh) as maximum number of trains pass through it. But we got to know that the local population in many parts of India is not watching our films. They are not interested in Hindi films because those don't match their taste. They have moved on to other kinds of cinema, such as Bhojpuri cinema. Our country is vast, with many kinds of people.

Media criticism

When we were doing Satyamev Jayate, we expected that the media would be very supportive because we were doing what the media has been doing for years — reporting about social issues and problems. We also expected people from the administration and political class to be wary of us. But exactly the opposite happened. But my point is that we were building on what media has done.

The 'marketing guru' tag

I have believed that the creative team making a film should also take financial responsibility for it. It's my job to make sure people investing in my film get their money back and earn something out of it. That doesn't mean I am compromising on my choice of work. But I am not the marketing guru that I am made out to be. If you are excited about telling a story, you'll grab everyone's attention. For me, reaching out to people is marketing. What I need to do for that comes organically.

Tears on camera

In Satyamev Jayate, people saw me for the first time as myself. All the people who know me can say that it is normal for me to cry. And often, while crying, I wipe my tears and continue with the discussion. On television, I try to control it but there have been instances where we had to stop shooting because I was crying too much.

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