Bimal ROY once said that a mention in Screen “can change the fortune of a film.”

First published in 1950 in response to an acute need for authentic and engaging reportage on happenings in tinsel town, this popular weekly was officially relaunched at the Hero Honda 13th Annual Star Screen Awards with Information and Broadcasting Minister Priyaranjan Das Munsi and Maharashtra Chief Minister Vilasrao Deshmukh unveiling its new masthead.

“Screen is not only popular among those in the industry, but also widely read by cine goers,” said Deshmukh, while Das Munsi added, “I know Screen covers the screen of India. I hope it goes on to cover the screen of the world.”

The new re-designed Screen — supported by a national-level circulation campaign— will add more punch to entertainment reporting with 36 comprehensive colour pages which will cover movies and the business of entertainment from radio and cable television to DTH, from studios to multiplexes and new age media initiatives.

Screen, Kareena Kapoor says, “both her grandpas (Raj Kapoor and Hari Shivdasani) enjoyed reading it” has always been the ultimate “insider” paper. And it will continue to be so. While it will still focus on news, finance and new productions, it will also provide fodder for corporates looking at film production as an investment.

But Screen will never be short on nostalgia. Even today, the film fraternity feels that launches and premieres are incomplete without them being featured in Screen Rishi Kapoor, who was born in the same year as Screen, recalls, “My father always referred to Screen as my golden sister”.

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