The right cut

This edition of LFW has celeb hairstylist Sapna Bhavnani make her debut as a fashion designer

There is never a dull moment in Sapna Bhavnani's life. The celebrity hairstylist, who runs her salon Mad-O-Wot in Bandra, Mumbai and counts Hrithik Roshan, Bipasha Basu and Mahendra Dhoni among her many clients, is almost always up to something new. "I may be 41-years-old but my enthusiasm has anything but waned," smiles Bhavnani, who has dabbled in photography, writing and even directed a music video for musician Kailash Kher.

So it's perhaps not surprising to see that Bhavnani has taken on another mantle: that of a fashion designer. She has joined fashion stylist Sukriti Grover to start a label, Sofake, which will showcase its latest collection at LFW. "We started out a two months ago. This is our label's first outing and we chose to begin with a stall and talent box show," she explains.

Grover, who studied fashion communication at National Institute of Fashion Technology, Delhi, and fashion styling in Milan, recalls how Bhavnani always nursed an ambition to hone her sartorial talent. "I have been her client for at least six years and every other time, she'd compliment me on my outfit and ask me to make her one. Then, last year, she mentioned that she wanted to make them herself—that's how Sofake was born," she says.

However, this isn't Bhavnani's first brush with designing. "In the late '90s, when I was in Los Angeles, I bought myself a sewing machine as I wanted to make my own clothes. When I returned to India, I got busy setting up my salon," she elaborates, adding that the name Sofake was her own idea. She had thought of it long time back. "The name sums up the fact that the glamour-struck fashion industry is, to put it simply, very fake," she says.

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