Web 2.0 vs. Web 1.0 The tale of these two Webs is best told once we understand the meaning, importance and the differences between the following key words for each of the two versions of the web:

* Communities * Content * Communication *Conversations

Communities: Humans are social creature and associating with a ‘tribe’ is a very basic instinct for most of us. We identify ourselves by the places where we were born or live, schools we attended, religious beliefs we practice, professions organization we belong to, companies we work for and a whole slew of such groupings. The groups can be professional or personal and everything in between. Web 1.0 was very informational centric and did not include the community aspect. It did not foster any sense of community, the sense of belonging. So in a sense Web 1.0 did very little to address one of the very basic human nature.

Content: Content is king. However not all kings are created equals, there are emperors, kings and chiefs. Similarly all content is not created equal. In content world, one of the biggest differentiator is content creator. In the world of Web 1.0, because of the inherent cost related to content publishing and distribution, content was locked-up to the few. For example corporate marketing defined all out bound messaging. However, within any industry, groups or company there are leaders and experts, example company CTO or somebody who is an influencer in your group. Their voice and opinions are important to a more targeted group. The third type of content is the idle chat between friends, or a water cooler talk between co-workers, think Facebook. People have various personas, and there is place for all these types of conversation in each person’s life.

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