Ticket WINDOW

To make things easier,they now have a tie-up with Bharat Petroleum,enabling customers to search,find and transact at a central location. But how did an investment banker end up selling tickets? “We left India for the States about 15 years back. A couple of years ago,we came for a holiday and found it cumbersome to check film listings and stand in line for the tickets. That’s when my brother,Akash,came up with this idea of a ticketing portal,” she ran it through her godmother Dr Kiran Bedi,got the whacky name from ad man Prahlad Kakkar and is now full time into it. “We are the first company to have sold an end-to-end ticketing solution for a cricket match through online,first to have partnered with multiple IPL teams,first company to have introduced the concept of online ticket bookings for adventure parks in the country,ticketed the first Commonwealth Youth Games held in Pune in 2008 and created the first scalable and aggregator web 2.0 portal for movies in April 2007 with PVR,Inox,Fun and Cinemax as partners.” Wow!

A cricket player herself (she captained the junior girls cricket team in Maharashtra),Neetu now wants to get into other sports like boxing,wrestling and soccer and promote girls cricket. “I want to bring sports and entertainment to the common man,for which we will get cheaper tickets and more merchandise,” more than anywhere,online ticketing makes maximum sense in India considering the large volumes,market and fans. “We have a non-existent infrastructure and few sponsors,so the next best revenue generating model is ticketing. And it’s anti-recessionary for sports and entertainment is de-stressing and irrespective of sponsors,will always sell,” Neetu does the math and gets on with it.