Tiger Woods Nike ads named ‘worst celeb endorsement’ of 2010

TV advertisements featuring Woods lifted the value of a campaign by minus 30 per cent.

Golfer Tiger Woods has been named the worst celebrity endorsement of 2010.

According to a US study,titled “Celebrity Advertisements: Exposing a Myth of Advertising Effectiveness”,Woods was the worst celebrity spokesman last year with his endorsement of Nike,reports News.com.au.

TV advertisements featuring Woods lifted the value of a campaign by minus 30 per cent,the study by Ace Metrix,who measure television advertising effectiveness,revealed.

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The talk show diva Oprah Winfrey has been named the top celebrity spokesperson of the year with her endorsement of Liberty Mutual.

The study,which tested more than 2600 television ads in 2010,found the best endorsement was Peyton Manning,quarterback for the Indianapolis Colts.

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Rahul Gandhi attacks EC: What happened in Aland, who can delete names from electoral roll

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Rahul Gandhi accuses Chief Election Commissioner of protecting those attacking Indian democracy. He cites the alleged deletion of 6018 votes in Karnataka's Aland constituency during the 2023 election. EC responds, saying irregularity was caught and complaint filed. BLOs can delete names from electoral roll, but verification process required. Form 7 used, with opportunity for objections.

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