The Storm's planned launch comes shortly after RIM said it will roll out a flip-phone version of the BlackBerry to capture more of the retail market.
Launching new, next-generation devices is squeezing RIM's gross margins because of higher costs. And in order to keep luring new subscribers, the company has to make sure its devices are priced attractively.
That has limited the company's ability to pass along the higher costs of making new devices to its customers.
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