BAD news for friends, spouses, kin or colleagues of cellular junkies! There's a new phone in the market that won't conk off even if you plucked it off his ears and chucked it into the fish bowl.

“With an anti-shock urethane encasement, Samsung Marine B2100 is made in answer to the call for a handset that braves the outdoors and travails of everyday life,” said Sunil Dutt, country head, Samsung Mobile division, in Lucknow to launch the one of its kind model.

Besides its immunity to heat, fog, rain and 1 metre deep water for half an hour, the cell phone—not slick or light for its Rs 7,030 price tag—is packed with all the features you would look for in something you want to rough it out with. “Besides FM, Bluetooth, expandable up to 8MB memory, 1.3 megapixel camera and 9.5-hour talk time battery power, features like noise cancellation and quick flick flashlight, the brightest in any cellphone, should make it a worthy proposition for anyone looking for sheer utility,” said Dutt.