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Twenty20 vision

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    It has been hailed by some as cricket’s most dramatic innovation not just since the one-day format took shape, but since the beginnings of international Test cricket. But, as Lalit Modi’s unbridled ambition to now make it a bi-annual affair shows, the Indian Premier League is very much a work in progress. And as its second installment came to a close with a thrilling night of the underdogs, it also left questions for its organisers and for cricket.

    Nothing of the many controversies that Modi and his crew courted can detract from the romance of seeing old masters like Anil Kumble, Adam Gilchrist and Rahul Dravid swing the team rankings to their lowly-seeded squads. Bangalore and Hyderabad were 2008’s also-rans; under mostly unchanged leaderships they made the final. That result brought more than just nostalgia; it gave cricket new players to track in the future. Manish Pandey of Bangalore, for instance, bubbled above the rest with the first century by an Indian in the IPL and he showed he had the grit to tackle tense situations. The connect between domestic cricket and the national team is so broken in India, that the IPL could be one of the avenues to give young cricketers, like Pandey and Kamran Khan, a chance to show their promise. That the tournament is configured to maximise entertainment, of course, does not hurt.

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    But the point is this. The IPL is not just a distraction from cricket’s international calendar. It is a part of the game. The big question before the organisers is not whether they can sustain the IPL’s insistent excessiveness to squeeze in two tournaments a year. It is whether they can prove the maturing of the IPL by showing that it adheres to sport’s pervasive norms. So, gaining private funds through a franchisee league format is good — but only if ownership and the terms of contracts are open to scrutiny. And enlarging spaces in cricket’s international calendar is not problematic — but only if basic principles are honoured, like separation between organisers and commentators and abandoning monopolistic exclusion from national cricket of members of rebel leagues.

    Twenty20 Vision - The Commercial Future of CricketBy: Chris Hollins | 17-Jul-2009 Reply | Forward A new report has highlighted the threats to the future of test cricket and suggests that unless swift action is taken to protect the format, it is in danger of dying out. Twenty20 Vision,The Commercial Future of Cricket, published by International Marketing Reports, analyses the growth of Twenty20 and shows that the consequent commercial pressures now threaten all other cricket formats. “There is no doubt that Twenty20 is having a massive impact on the sport. The biggest television rights deals, worth more than $1 billion each, are now for Twenty20 series formats. On the face of it, the income is good news for cricket, but there is a major downside. The fixture list is becoming ever more crowded and top players are putting the lucrative Twenty20 matches first. The report discusses the strategies of all interested parties including clubs, governing bodies, TV companies and sponsors. It shows how they can maximise their investments and recommends options to secure the future of the sport
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