Now, either Delhi is one tight-fisted-as-Scrooge capital, or else its potential advertisers don’t watch/receive Dilli Aaj Tak and think the people who live there don’t either. Given the fulsome and adulatory coverage the channel gives Delhi’s denizens (sorry for the awful alliteration but couldn’t resist) this is real churlish.

Khan Market’s traders should hang their heads in shame. Last week saw a lengthy promo-show on New Delhi’s chic shopping center — a tourist guide couldn’t have done more. From praise for the chicken, the vegetables and everything cooked with them, to the the best music and best bookstore in town, Khan Market was Dilli Aaj Tak’s favoured destination. Did the Market express its gratitude with a few ads? Nope.

There is much more to the news — events on the art circuit, timings of films at different movie halls, et cetera, et cetera. If that is what you want to watch on a city news channel, then, as the promos urge you, ask your cable operator to give you Aaj Tak. Now.