Two years on, Tata Nano sales yet to hit top gear
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The predictions of 2009 that stated that Tata Nano would expand the nation's car market by 65% and would cause a 30% dip in the prices in the used-car market, all seem to have all fallen flat. Fingers were also pointed at the safety of the car when a few cases of Nanos catching fire were reported from different parts of the country.
Now, Tata Motors is trying hard to improve the features of the vehicles by incorporating suggestions from its customers. "Since July 2009, the Nano's owners, over 90% of whom are highly satisfied with their choice, have given us valuable insights on what more can be done. We have introduced some of these ideas through the introduction of the Nano 2012 in November 2011," the Tata Motors spokesperson said in reply to a questionnaire.
Asked to comment on the time-frame when the Sanand plant (that was designed to produce 2.5 lakh cars initially, and expandable up to five lakh cars per annum) will reach the full production capacity, the spokesperson said, "As sales progressively increase, which they are, the plant will reach comprehensive capacity utilisation".
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