The first three minutes of a STD call each day would cost Rs 1.50 paise per minute while for rest of the day the long distance tariff would drop to just 50 paise per minute for maximum up to 30 minutes.

Similarly, for local calls, for first three minutes of the day calls would be at Re 1 per minute, then for the rest of the day the tariff would be 50 paise a minute.

Speaking on the occasion, CEO, Virgin Mobile India, M A Madhusudan said, “Against the industry norm of STD tariff of Re one per minute at an additional monthly commitment, ‘New 50 Paise STD- local’ will provide the lowest all-India STD base tariff offer with no extra cost".

Banking on the youth customers, Virgin Mobile has taken a number of initiatives to offer customised and relevant offerings for its youth audience to meet their style and budget quotient. Elaborating on the strategy of the company, Madhusudan said, Virgin Mobile wants to offer value and flexibility that meets the unique needs of urban youth.

“New 50 paise STD Local tariff enjoys special significance given the fact that urban youth have a strong need for STD which comprises around 25% of their outgoing usage (in minutes) but importantly spends on STD are as high as 50%,” Madhusudan explained.

He also said that this offer will meet the behavioral needs of youth by providing a value proposition on long distance calling.

“We launched in India with the ‘Get Paid for Incoming’ offer and with the launch of this plan (New 50 paise STD Local), we are delighted to set yet another benchmark in the telecom industry in less than a year. This tariff is the first of its kind in the country and is our effort to put end to distances across geographies in India,” Madhusudan emphasized.