He also said that this offer will meet the behavioral needs of youth by providing a value proposition on long distance calling.
“We launched in India with the ‘Get Paid for Incoming’ offer and with the launch of this plan (New 50 paise STD Local), we are delighted to set yet another benchmark in the telecom industry in less than a year. This tariff is the first of its kind in the country and is our effort to put end to distances across geographies in India,” Madhusudan emphasized.