“The deal is aimed at just bringing value-added branded services to India’s youth and nothing beyond this. We are not going to sell spectrum to Virgin. It is not a MVNO service,” Tata Teleservices’ managing director Anil Sardana said. Virgin will be launching the service with six colour handsets, prices of which are ranging between Rs 2,000 to Rs 5,000. Initially, customers will be able to access Virgin Mobile branded products and services in 50 cities across 17 telecom circles.