WAN-IFRA India 2012 summit concludes
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The two-day WAN-IFRA (World Association of Newspapers and News Publishers) India 2012 summit that concluded on Thursday discussed the changes in the newspaper industry around the world, the WAN-IFRA 'Grow-Green' Project and the future of advertising in newspapers.
The Day 2 session, chaired by Eamonn Byrne, business director, The Bryne Partnership, UK, included a presentation on social media by Vincent Sider, vice-president, Social Media BBC Worldwide, innovative applications by Stephane Carpentier, creative director RingierStudios Vietnam and publishing for the young by Alok Sanwal, head and editor of iNextIndia.
Other speakers included Thomas Jacob, Deputy CEO, WAN-IFRA, Manfred Werfel, Interim CEO, WAN-IFRA and Arun Anant, CEO, The Hindu.
On the changes happening in the newspaper industry worldwide, Jacob, said, "The tablet will be the new platform, which will open up newer avenues for newspapers to not only put their content online but also advertise. The most important challenge for publications going online is to hold the attention of the readers and get them subscribe e-content for the tablets."
Speaking about the Grow-Green project initiated by WAN-IFRA, Werfel said "11 per cent of the wood that is taken from the world's forests are used by the newspaper industry. More than half is used for energy. European forests have grown by 30 per cent but many believe they are responsible for deforestation. The facts are absolutely different," he said.
Byrne, who spoke on the relevance of revenue in the newspaper business, said, "Global media industry is governed by television. The internet has taken over the newspapers. In terms of revenue on the internet, Google makes around 65 per cent of the total internet advertising. Incidentally, the newspaper advertising share is declining. And this is true for Asia-Pacific too, where the internet will overtake newspaper advertising soon."
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