Window of opportunity
- BJP tears into UPA govt on 4th anniversary, says it lacks leadership
- Madras High Court issues notice to BCCI, Sports Minister over IPL spot-fixing
- Jessica Lal murder: Actor Shayan Munshi, ballistic expert Manocha to face perjury trial
- India seeks access from US to 26/11 terror convicts Headley, Rana
- Govt further cuts import tariff value of gold
Within a month, Indian hockey has moved on from the hopelessness of finishing last at the Olympics to dreams of a long-awaited turnaround. With the Hockey India League's (HIL) 'i's getting dotted and 't's being crossed, the IPL-isation of the game promises to give it new wheels.
Twice in the past, India has seen attempts to market the game through such innovative leagues. The Premier Hockey League lasted from 2005 to 2008, but with its one-venue model and limited corporate involvement, the impact was limited. The rebel venture, the World Hockey Series, lacks both legitimacy and star power. Strangely, HIL's late entry — it kicks off next year — proves to be its advantage. This has helped it not just to learn lessons from the mistakes committed by the older hockey leagues, but also to tighten the template borrowed from the IPL. By getting the world body to provide it with an exclusive window, the HIL time-frame will not clash with any international hockey event across the globe. Besides, HIL has been consciously low-profile, bordering on the conservative, in announcing corporate tie-ups, and in declaring financial projections. The bursting of the over-valued IPL bubble, which saw two teams being scrapped, has made HIL officials wary of hollow hype.
- Fixing probe now reaches Bollywood, son of Dara Singh held
- BCCI cashes Pune Warriors guarantee, 'disgusted' Sahara walks out of IPL
- Sreesanth spent Rs 1.95L on clothes, bought friend BlackBerry, paid in cash: Police
- Delhi firm with MoD as client is linked to Pak cyberattacks
- After Infosys, iGATE sacks Phaneesh Murthy for sexual misconduct
- 2 weeks after harassment, Haryana schoolgirls return, cops in tow