
Their battles are in the courts. Out in the street, in houses, in every playground, the Battle of the Billboards is between Nike and Adidas, who between them have kitted out the top teams. Their clout is legendary: Everyone knows the story (if apocryphal) of how Ronaldo was forced to play the 1998 World Cup final though he suffered a breakdown and had a fit hours before kickoff. This is Adidas’s home turf—but Nike have Brazil.
Tomorrow, Munich and the World Cup get down to serious business. The teams reach Munich and have their first feel of the spanking new Allianz Arena.
The stormclouds approach. Can football’s fickle nature behave itself?