Overall, a minority - or under 10 per cent in Asia Pacific and less than 12 per cent in the Middle East and Africa - were splurging more during these tough times.
"People are still spending on small and big-ticket items, but they're spending less, and are attracted by bargains," Hedrick-Wong said. "Belt-tightening is the order of the day."
The survey was conducted in March and April in Australia, China, Egypt, Hong Kong, India, Indonesia, Japan, Kuwait, Lebanon, Malaysia, New Zealand, the Philippines, Qatar, Saudi Arabia, South Korea, South Africa, Singapore, Taiwan, Thailand, United Arab Emirates and Vietnam.
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