Word of mouth helps OMG

With both Oh My God! (OMG) and Kamaal Dhamaal Malamaal(KDM) releasing on Friday, it was Paresh Rawal versus Paresh Rawal at the box-office. While in OMG, Paresh plays the lead in KDM he essayed an important character.

OMG which is inspired from the famous Gujarati play, Kanji Virudh Kanji, brought the comic jodi of Paresh-Akshay Kumar together on the silver screen. Whereas, the Priyadarshan's directorial, Shreyas Talpade, Nana Patekar and Om Puri starrer, was a sequel to its original Malamaal Weekly. Clearly, it is Umesh Shukla's directorial OMG that touched the hearts of the audience, while the other fell flat on its face.

As per Girish Wankhade, Head Marketing of Cinemax, OMG had a moderate opening with a pan India occupancy of 40 per cent on Friday, which interestingly jumped to 60 per cent on Saturday and 70 per cent on Sunday.

"It is the word of mouth, that worked in favour of the OMG," says trade analyst Amod Mehra. He further explains, "Paresh Rawal is the ultimate hero of the film. One can't call it an Akshay starrer as he has a guest appearance in the movie. People who went to watch the film, appreciated the movie and encouraged others to watch it too. With such a response and satellite rights, it will be easy for the makers of the film to recover all the money plus profits."

As per Viacom 18 Motion Pictures, the co-producers of OMG, the film was made on a budget of Rs.32 crore and on the first weekend, the film already gathered a sum of Rs.20 crore. According to trade analyst, Taran Adarsh, in his report on Bollywood Hungama, he gave the weekend breakup of the film as - Friday Rs.4.25 crore, Saturday Rs.6.5 crore, Sunday Rs.7.75 crore, which makes a total of Rs.18.5 crore nett in its opening weekend.

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