I am important. I am, really

Since 1960s, psychologists have known that people are more accepting of ideas close to their own views and resistant to those that differ. With regard to self-perception, if a person who believes they are reasonably friendly is told that they are extremely gregarious, they will probably accept the idea. But if told they are socially aloof, the idea will most likely be met with resistance and doubt.

Wondering if the same tendencies could apply to making positive self-statements, Joanne Wood of the University of Waterloo in Canada and her colleagues designed a series of experiments. They questioned a group of 68 men and women using long-accepted methods to measure self-esteem. The participants were then asked to spend four minutes writing down any thoughts and feelings that were on their minds. In the midst of this, half were randomly assigned to say to themselves “I am a lovable person” every time they heard a bell ring.

Immediately after the exercise, they were asked questions such as “What is the probability that a 30-year-old will be involved in a happy, loving romance?” to measure individual moods using a scoring from a low of zero to a high of 35.

As the researchers report in Psychological Science, those with high self-esteem who repeated “I’m a lovable person” scored an average of 31 on mood assessment compared with an average of 25 by those who did not repeat the phrase. Among participants with low self-esteem, those making the statement scored a dismal average of 10 while those that did not, managed 17.

Dr Wood suggests that positive self-statements cause negative moods in people with low self-esteem because they conflict with their view of themselves. When positive self-statements strongly conflict with self-perception, there is not mere resistance but a reinforcing of self-perception. People who view themselves as unlovable, find saying that they are so unbelievable that it strengthens their own negative view rather than reversing it. Given that many readers of self-help books that encourage positive self-statements are likely to suffer from low self-esteem, they may be worse than useless.