This winter, Unitee was plucked from obscurity to be a giveaway at the swag party for celebrities attending the Golden Globe Awards. Even though the Globes ceremony itself was cancelled, the swag party went on, and Mensh, who had taken out a $25,000 loan to cover the $15,000 sponsorship fee, travel costs and giveaway shirts, decided to fly out anyway.
“The minute I got there, I knew I had made the right decision,” she says. Unitee was the first booth, so she saw the guests when they were fresh, joked around with celebrities from Josh Groban to Marlee Matlin, and passed her shirts on to TV stars Tina Fey of “30 Rock” and Bob Harper of “The Biggest Loser” through their colleagues.
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