Apple’s iPhone will finally be available to Indian consumers through the legal route. Vodafone today announced that it has signed an agreement with Apple to sell the iPhone in ten countries including India. Australia, the Czech Republic, Egypt, Greece, Italy, Portugal, New Zealand, South Africa and Turkey are other countries where Vodafone will sell Apple’s smartphone. This means that only Vodafone subscribers will be able to use iPhones legally. Telecom subscribers of other operators will have to remain satisfied with phones available in the grey market.
iPhone was first launched by Apple about ten months ago in the US. The company has sold about 5.4 million iPhones around the world. Apple’s iPhone is a wafer thin device with a thickness of 11.6 mm. With a wide screen of 3.5 inches, it is highly consumer friendly. Unlike other smart phones it does not use a keypad. A user uses multiple taps and drags to navigate through a mobile version of Apple’s operating system.
The phone was a big hit even before its launch. Apple fans queued up for hours in front of stores to buy the iPhone. It met with success in every country where Apple launched it. In the first quarter of this year, Apple sole 1.7 million iPhones.
Apple’s strategy is that it enters a market by tying up with one of the largest telecom service providers. In any market, only a single service provider sells the iPhone. For example, in the US, AT&T is the largest telecom service provider. In Germany, Apple’s partner is T Mobile. In India, Vodafone is the second largest GSM mobile service provider. The grey market operators procure iPhones from markets where it is available and then break its code. In iPhones sell for about Rs 23,000 in the country. Sources said Vodafone may sell it in the range of Rs 28,000. In global markets, iPhones prices have fallen sharply. Recently, T Mobile slashed prices of entry-level iPhones from ¿300 to ¿99.
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