B-school students analyse role of kids as consumers

Gurgaon : To understand the mindset of children as consumers and influencers, MBA students of Management Development Institute organised a market reserach event, Expressions, recently on the MDI campus. The event had various activities and games to decode child psychology in order to solve consumer-related business problems.

The event is organised every year to fathom the mindset of consumers and familiarise students with market trends and business problems.

As a part of Expressions, children in the age groups 5 to 12 were invited to the campus and asked to participate in activities like painting and quizzes. Around 500 children from various NCR schools in the participated in the event.