VistaPrint, a publicly held company based in Bermuda, sells a variety of wares online, from custom-printed rubber stamps, checks and notepads to marketing brochures for small businesses. Now it is stepping into the offline world, too, through a partnership announced this month with OfficeMax.
Eventually, all OfficeMax stores will have a station where customers can log on to a web site that uses VistaPrint’s technology and, with the help of an OfficeMax employee, design business cards and other materials that will be printed by VistaPrint and delivered to the OfficeMax store or the customer’s home.
Business cards are indeed a messy undertaking. Nickel-Kailing and other industry analysts say that printers generally dislike such jobs because they are not lucrative. Most business cards are ordered in small batches, on cheap paper, and with little in the way of inventive designs.
The company’s approach is so automated that each batch printed of material requires less than 60 seconds of human involvement. Last month, VistaPrint announced a net income of $27 million for its 2007 fiscal year, up 41 percent from 2006, on revenue of $256 million. The company said that it had attracted 3 million new customers during the year and processed an average of 22,000 orders a day in the...
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