
The Congress did extremely well in the Malwa region, which has always been considered an Akali stronghold, with the party getting 37 of 65 seats, compared to 29 in 2002. The region also happens to an area where large sections of the rural population have been profitably integrated into the global market under the earlier Congress regime. For instance, Pepsi introduced contract farming on a commercial scale for the tomato crop in the early 1990s in Punjab. In 2002, soon after coming to power, the Congress Government began to actively promote contract farming, and by 2007, many farmers were happily integrated into the new system. Pepsi, Hindustan Lever and Chambal Agritech have entered into direct contracts with farmers for procuring basmati rice, chillies, ginger, garlic, mango, guava, orange, potato chips, and medicinal plants.
The reasons for the Congress’s failure could be elsewhere. The focus Jat Sikhs got under Amarinder Singh won the party support from that section and simultaneously alienated several others. That is one reason for the party’s bad performance overall — particularly in the urban centres that voted for the BJP, which won 19 seats in 2007 compared to three in 2002.
... contd.


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