Emerging media tie-up with Ogilvy Group

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Express news service Posted: Feb 14, 2008 at 0026 hrs IST

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MUMBAI:: Ogilvy Group will be providing communication strategy and creative support to Emerging Media, franchise owners of IPL Team Jaipur. Commenting on the development, Piyush Pandey, executive chairman, Ogilvy Group, South Asia said “In response to the client’s excitement, we have also created an exclusive team—Ogilvy Team Jaipur to build the brand.”

Fraser Castellino, CEO, Emerging Media said, “The association with the Ogilvy Group is a major step in taking the brand IPL Team Jaipur forward and in promoting the team by using the socio-cultural aspect of Jaipur. Piyush and Ogilvy Group are in a league of their own and have proven time and again their ability to touch the hearts of the people at the grass root level.”

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