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'Sourav (now) thinks there's value in Kartik. At the end of the day, it's the player's value realised by market forces'

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Posted: Feb 24, 2008 at 2221 hrs IST
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My guest this week is, well, not quite Jerry Maguire, but a man who will create many Jerry Maguires -- Lalit Modi, IPL Chairman & Commissioner and vice-president of BCCI. Much in demand, more in demand than all the stars you are auctioning and the stars who are buying.

It all happens in the game of cricket.

Did you imagine this becoming so big and ending this way?

I dreamt about it. Let's put it this way. This was a dream that went back 13 years. But actually seeing it unfold before your own eyes and actually seeing it happen was something beyond my wildest dreams.

And lots of people have been waiting for you to go very wrong.

I agree, and they will continue to do that. It's part of life, and that's something one must take in one's stride.

So you now quite look forward to getting immortalised as the father of IPL, a young father.

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A young father, but I wouldn't want to be called that. What I would like to see is IPL actually become one of the greatest sporting properties around the world.

Or the uncle of IPL. The father has to be (BCCI chief) Mr (Sharad) Pawar.

That's right, he is the father. He's the one who actually green-lighted it. He gave me a free hand to go out and do this. He had the wisdom and also the courage, I would say, to actually say that we will do it and this is something that can be done.

But is it a job done?

Not yet. It's just a job started. I think we have a long, long way to go. What we have is, well, we've built the right building blocks to try and make it a success. Whether it'll be a success or not, time will tell.

You're an entrepreneur?

Yes.

You were selling cigarettes. Not a nice thing.

Correct. I agree. We have to do something to make a living.

Cigarettes to cricket. How did it happen?

It all started in 1994, when I partnered with ESPN to launch the ESPN channel in India. The challenge out there was how to make it a business model.

ESPN was very new at that point.

It hadn't launched, and when you're planning to launch ESPN and partner with them, the whole issue was, how do you make a sports channel work in India when there is no pay environment? If people don't pay for a channel, how is it that a channel can survive? Everywhere else, you have paying subscribers, who pay for a channel, and on that basis a channel survives. Advertising alone can't make it sustain itself, so the only thing we thought about was . . .

... contd.

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