
I would love to call up Smriti Irani and dig out the real story behind Tulsi, but I don’t have her number, and even if I did, Ekta Kapoor wouldn’t let me discuss it. Rewind to a few years ago when tech geeks were still talking of interactive television and looked forward to the DTH so that we would be able to decide the future and shape the serial as we wanted. But with so many plots changing so often and yet with the characters frozen in time, interactive television would not have helped much.
Then came the Internet and companies like YouTube started beaming videos created and uploaded by people that you could stream and watch. The ones that made most sense were the ones that were humourous, like the Mentos and the Coke videos.
Eventually, Orkut, YouTube and others changed the way one communicated, networked and formed communities—and called it Social Network. Of late, a company called EQAL has been successfully producing two online interactive dramas: Lonely Girl and Kate Modern.
Kate Modern is in its 260th episode—it started in July 2007—and is the sister series of the Lonely Girl. The show is set in England, bears many similarities to Lonely Girl, and in its second season, is generating an increasing amount of interest.
Such online dramas show that the Internet TV has arrived. The phenomenon would not have worked without the explosion of broadband and the advent of YouTube. The other reason for its success is the hybrid form of story-telling. What makes it important enough for me to write about it is that, as a viewer, you can correspond with the characters and even alter the plot.
The Internet, or as it’s...


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