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Free colour TV to satisfy public appetite for news, says DMK

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Express news service Posted: Jun 24, 2008 at 2357 hrs IST
Chennai: The DMK included free colour TV as a dole in its election manifesto during the last Assembly elections in view of the increasing demand for news updates from the general public, said Chief Minister Karunanidhi on Monday.

“The party decided to distribute televisions to the poor after realising the significance of the visual media,” he said.

Launching a private 24-hour news channel here, Karunanidhi said the public had an insatiable craving for news, switching on the television the first thing in the morning.

Growing with technological advancements, the public had moved from print and radio media to the visual mode, he added, pointing out that several states were attempting to copy the free CTV programme due to its immense success.

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The occasion was also a thanksgiving of sorts for the Raj TV that had supported DMK after the Marans of the Sun Group were expelled.

Raj TV offered to air DMK’s version of news after the party found itself without a mouthpiece in the face of Marans’ expulsion, for which “I am bound to express my gratitude,” said the Chief Minister during the news channel’s launch.

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