




Life however is full of such ironies. It is hard to imagine, for instance, that anybody who first envisaged putting a television frame on real life wasn’t laughed out of the studios. Yet, reality TV is the hottest concept of the last decade and, as the success of major shows abroad and our home-grown spin-offs, Kaun Banega Crorepati, Nach Baliye and now, Bigg Boss, proves, is worth millions not just in ratings but in the acres of free publicity that follow in its wake.
In fact, Big Brother, with its intrusive 24-hour surveillance, cut-throat competitiveness and conventional mix of minor or over the hill celebrities, is perceived to have a somewhat downmarket appeal in the West. At the same time, the show that spawned the Indian Bigg Boss is a top-rated one in terms of viewership in 70-odd countries. Why do people agree to live in a secluded house full of strangers and hidden cameras for several weeks? And why do millions of people tune in to watch?
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